STRATEGY - DESIGN - UX - EXPERIENCE DESIGN
Prioritizing functionality and technology through an interactive campaign
Interactive Experience campaign developed for UNIQLO, based off of their different innovative fabrics and materials. The campaign focuses on functionality within clothing, but also emphasizes the brand principles and ensures that UNIQLO is made for all.
Activations would allow consumers to test their clothing to see if their selections would match their intended environment, and provide selections based off of their planned trips or everyday lives.
