ART DIRECTION - DESIGN - INTERACTIVE EXPERIENCE
Focus on the small to discover the world
SCAD ADBR 332 Classwork. Assignment to "brand Lacoste, France to attract more tourism and give it a story." Focused on the "les petites niches" of the village, the road less traveled, and encouraged travelers to take their path once they visit. Emphasized natural colors and scenes framed within the windows of Lacoste, purposefully using what is already here, emphasizing the love that Lacoste can have for itself.
"Immerse yourself in the visual heartbeat of Lacoste, seeking the hidden features of the village. The little niches, or Les Petites Niches, are made up of Roman cobblestones, the dew of the morning fruit, and the lively chatter of artists at work. Come wander through the beautiful tapestry of this artistic village during your time in the Luberon French countryside."
Deliverables
30-second video showcase
Outdoor panels around Lacoste
Printed postcards to give out
Stamps collection on postcards
Social activations on social media
Print ads around France
