Matcha Dive Retreat Onboarding Kit
Our assignment was to create a kit for an interactive, 3-day experience. I chose to create a retreat in Japan to experience matcha in its traditional ways, touring fields, staying in Minka, and enjoying matcha in tea ceremonies. Each element of the box was designed using Matcha Dive as an inspiration, with original interpretations of how the brand could adapt across multiple CPGs and collateral.
