PHOTOGRAPHY - ART DIRECTION - DESIGN - STRATEGY
A campaign that transforms everyday beauty rituals into a nostalgic academic experience, making beauty feel like an extension of personal growth and self-expression.
Appeals to multiple audiences, while incorporating a philanthropic mission to instill nostalgia in those who don’t have access to the necessary materials to have a fun, educational childhood.
Stay Studious with Saie and explore New York’s academic offerings, both classic and new. Explore bookstores, author talks, volunteer, take art classes, explore museums, and more, all while discussing Saie’s book of the month and new product offerings. Stay surrounded by likeminded intelligent individuals, ensuring you incorporate a bit of intelligent practices throughout your personal life.
