PHOTOGRAPHY - ART DIRECTION
This campaign celebrates the brand's 10th anniversary with a deep appreciation for its roots, honoring the Texas spirit in every Tecovas product.
Inspired by Austinites' love and pride for their city, We Love You So Much encapsulates the essence of Texas for Tecovas wearers everywhere.
Javiera’s campaign highlights the pride and passion Tecovas has for Texas, its customers, and the world it has cultivated around its products. Complementing the video, I captured moments on 35mm film to be used as posters and social media collateral, visually embodying what it means to be a Texan—using Tecovas for their original purpose.
Shot on a Sony Handycam, the video immerses viewers in the Tecovas lifestyle, capturing the authenticity and connection that define the brand. By blending film and digital formats, the campaign explores the deep bond between horses and people, reinforcing Tecovas' love for its community and heritage.
