DESIGN
Using limited elements to create infinite stories
SCAD ADBR 252 Classwork, focusing manipulating only three elements: DIN 2014 typeface, "For You," and a bottle to create three different campaigns based off of three separate scenarios as follows:
Scenario 1: A high-end athletic brand does fragrance catered toward teen to young adults.
Scenario 2: A luxury Provence fragrance brand catered toward audiences who prefer light, layered floral scents.
Scenario 3: An urban fragrance brand that caters to an audience who prefers opulent scents distinguished by sophisticated floral, balsamic and resinous notes.
