DESIGN - ART DIRECTION - EXPERIENCE DESIGN - HOSPITALITY
SCAD ADBR 252 Classwork. The assignment was to partner with the ARCH 302 course and provide a brand identity to their building. The overall goal of each building was to promote the connection between local Lacoste and the transient SCAD community.
"Manoir Lacoste" was given the brand identity of Provençal tiles to provide something familiar to locals and visually exciting to SCAD, all while maintaining the motif of connection.
An interactive mural that would be projected within the museum walls would encourage travelers to visit the building and engage with the brand identity itself.
Each color tile is representative of a different floor, allowing each level to maintain its own look and feel. All of the colors are inspired by local pigments, bringing back the Provençal motif.
- Floor 1: Bar Clandestin - Bordeaux
- Floor 2: Grand Staircase - Rusted Brass
- Floor 3: Museum - Ochre
- Floor 4: Living Quarters/Artists in Residence - Light Lavender
- Floor 5: Rooftop Bar - Fresh Olive Green
Public view link with video: https://www.canva.com/design/DAGVVjPdBSg/8izTfpiIXfTo5Cv7hR812g/view?utm_content=DAGVVjPdBSg&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hf40b0e3bd7